About Us

Ethical Vitamins is a division of Boots Herbal Stores - Est. 1939. We are one of the UK's leading suppliers of Viridian Nutritional Supplements. Boots Herbal Stores share the Viridian vision - care for others as you care for yourself!

Boots Herbal Stores have been serving the people of Newcastle-under-Lyme -naturally - for over 60 years, since first opening in Merrial Street in 1939.

In those days, the well-stocked shelves contained inhalan ts and balsams, pills that had been coated with sugar and rolled i n a pill machine, and tinctures made from herbs soaked in alcohol.

Many herbal remedies would be taken home and prepared by elders, well-versed in natural ways of keeping their families fit and able.

Today, backed by a longstanding reputation -the store is a past Realfare ‘Health Food Retailer of the Year’ - and with its family-run tradition, Boots Herbal Stores continues to look after the nutritional needs of the people of Staffordshire and beyond.

After all, we’re only doing what comes naturally...